Strategy, technology, and process that is proven to help you align by design
Markets are becoming more complex and fragmented while competition is becoming more global. Tight alignment with customers is becoming increasing critical. But alignment to what? That’s the rub.
At FUSE, we believe that all strategy development begins with your brand. We work with your leadership to clarify your brand’s aspirational vision and help define your brand promise. We then work with you to ensure that this vision and brand promise is aligned with the needs and aspirations of your customers and your employees.
To quickly gain this alignment, FUSE utilizes proprietary web interviewing technologies to intelligently engage a broad spectrum of your customers in meaningful discussions of their brand experience. Imagine this: with these web technologies you can simultaneously conduct in-depth interviews with hundreds of your customers regardless of where they are around the globe. The interviews yield powerful insight – not just information – enabling strategies to be developed from a deep understanding. We use a similar approach to gain alignment with your employees.
In this alignment process we utilize multiple techniques, including the Net Promoter Score (NPS). The NPS not only provides an important metric to manage against, but, by applying a proprietary correlation analysis, we are able to identify key drivers for customer and employee passion.
Once these “passion drivers” are identified, senior management has the critical insight to drive strategic initiatives focused on increasing the impact of its brand evangelists, both outside of your organization and within it.